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Social Action as a Strategic Tool for Entrepreneurial Innovation

It was a highly enriching conference on sustainability sponsored by the Chamber of Commerce of Valencia. The main topic was ‘Aocial Action as a Strategic Tool for Entreprenurial Innovation’. It was inspiring to see how businesses are making sustainability part of their DNAs to boost innovation and generate a positive social impact. 👏

I also had the chance to reflect upon the trends on financial markets where sustainability reports are becoming relevant as key factors to assess business performance. Moreover, the importance of considering staff turnover as a risk factor, and how businesses which manage to keep a healthy work life balance tend to achieve greater talent retention, and eventually, better performance.

There is a highly creative term which we need to adopt: ‘FULFICIENCY´. This management model is based on the assumption that an environment where workers feel happy and fulfilled with their job is the best scenario to reach optimal efficiency and performance levels. However, it is worth noticing this is not only about implementing superficial strategies, it goes a lot further than that. It seeks to meet the collaborator’s individual needs and aspirations, because a happy team is a successful team! 🌟

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